I've never used Facebook or Twitter; isn't that for kids, media people and politicians? 

Do I need to worry that my customers are saying they can't find me?
But I'm RIGHT HERE!

You may have missed a couple steps in the evolution of your business. You may be here – right here where you think your business is conducted – but your customers are there, in the network of social media, searching for things they need and not finding you as someone who can provide it to them. It’s a big world out there and the doors to your business are nowhere to be found there.

If you truly don’t have a plan, or even a desire to engage with the world of contemporary minded customers and buyers, you will not survive. Ouch, that sounds terrible to say, but even though that reality can be nicely sugarcoated, it won’t help you to avoid the inevitable crash on the road to extinction, so it might just be better to lay out the hard cold truth.

Media is where it’s at (poor grammar to accentuate the point). And no matter the type of business you’re engaged in, there are 3 layers in which you need to be present.

Disruption. Customers are creatures of habit and for you to place yourself in their line of vision or train of thought, you need to disrupt their regular recurring habits and inject yourself into the stream. Whether it’s through a crafty email that contains a tug on an emotional string, eye-catching graphic or a question that you know is on the minds of your prospective client, you have to show them that there is something other that what they are accustomed to.

Engagement. If you disrupt, they will react. But once you’ve caught their attention, you can’t let go. Habits are hard to break, and one email isn’t going to do it. A concerted effort to have them reimagine and reconsider what they’ve been doing and position you in that space will yield results, but it will take some time.

Education. And don’t assume your customer will go for run-of-the-mill marketing jargon. That engagement has to be substantive and include something which will feed the mind of your customer. Knowledge, insights, solutions and the like direct your customer onto a new path, one likely leading to your business. Jargon, platitudes and cliches do nothing to support your effort.

Transaction. When you get to this point it’s not always the cash register at your business. The contemporary customer buys across all media venues as well and, in some cases prefers to do so. A bridge from Disruption | Engagement | Education to a soft transaction landing completes the journey for the customer.

So don’t despair if you’ve missed a couple of years (eh, maybe decades) of evolution – it’s not that hard to catch up but, to start, you need a solid strategy and an execution partner well versed in digital transformation. If you feel like your business has fallen into this predicament, please come talk to us. We will dive deep into your operating model and orchestrate and help you develop and manage an effective media and customer communications program, and by so doing, help you accelerate your business.